The universality of a product lies in its enduring quality, the texture of its material that evolves over time, and the attitude of caring for and using it with dedication. Real Style, an online and in-store retailer established in 2002 in Nagoya, Japan, embodies this philosophy.
Real Style believes that daily life is enriched by fostering a relationship between the brand and its users, as well as between people and the things they use. This connection naturally becomes apparent as the product continues to be a part of everyday life. What Real Style creates is the authentic value of the 'real thing'.
The earnestness, depth, and meticulous attention to detail of the Japanese people, combined with the sense of beauty these qualities inspire, create an exquisite harmony. Real Style seeks to embody and reflect this through the Japanese lifestyle and culture.
